With 15 years of establishment and development, the ITE HCMC has achieved remarkable achievements. The fair was held for the first time in 2005 to support for domestic tourism businesses to meet the needs of international visitors. Only six international exhibitors, two Cambodian and Thailand national tourism agencies, 43 international buyers, 86 booths and local exhibitors participated in the Expo.

The International Travel Expo-Ho Chi Minh City (ITE HCMC) after 15 years has affirmed its brand and become a prestigious annual tourism event in Mekong sub-region in both domestic and foreign markets, attracting hundreds of participants as well as international buyers.

With the participation in ITE this year, Vikoda has got a lot of attention with its product of 100% natural mineral water, which is directly exploited at Dien Khanh mineral mine in Khanh Hoa province. The product retains pure minerals and is good for users’ health. Especially Vikoda introduced its glass bottle version with luxurious and modern design, in line with the trend of using glass bottles against plastic waste, which is an globally concerned environmental issue. Right after its launch, Vikoda mineral water glass bottle has received great response and attention of large hotels and resorts in Nha Trang and the company is aiming expand other areas in the country as well as major markets in the world.

With the target mission of bringing Vietnam’s natural mineral water to the world, Vikoda has always received strategic investment from its parent company FIT Group to gradually build and strengthen its brand, becoming one of the leading drinking water enterprises in Vietnam and expanding markets beyond the country’s borders. Since 2018, Vikoda has had dramatic changes in business results as well as developed trendy product lines, improving the quality and labels of key products, laying the foundation for strong development in 2019 and in the following years. With these achievements, Vikoda shows great promise to become a big brand in the domestic and international market.