In Vietnam, the bottled water market is rapidly developing, with the participation of many domestic and foreign brands. Many world-famous mineral water products are being sold at high prices but still sought after by many consumers.
After the pandemic, consumers have an increasing awareness of the importance of health and tend to choose products derived from nature, without preservatives.
The bottled water in the market is classified into 3 groups. Group 1 includes purified water filtered from tap water, groundwater, and well water through a specialized filtration system to remove harmful impurities. Group 2 includes natural mineral water extracted from groundwater flowing through geological layers, containing some mineral compounds with higher concentrations than normal water.
Group 3 is alkaline water, including 2 types: artificial alkaline water and natural alkaline mineral water. Artificial alkaline water is created by electrolysis technology, creating the alkalinity by splitting water molecules into H+ and OH- ions. Natural alkaline mineral water is created by the process of groundwater osmosis through geological layers, accumulating minerals to create natural alkalinity. This process can take hundreds of years, without human intervention.
In reality, not all water sources contain alkaline minerals to provide ideal alkalinity. Therefore, the countries with the alkaline mineral underground always have the advantage in exploitation of the precious gift from nature.
Deeply located at the foot of Hon Chuong mountain in the Truong Son range, Danh Thanh alkaline mineral source is an invaluable gift from the nature to Khanh Hoa Province, Vietnam. The mineral source is located 220m deep underground and there is a 30-hectare protective belt surrounding the mineral mine, without any intervention or human impact, therefore, the water flow has high purity and cleanness.
Vikoda is a brand of natural alkaline mineral water under a commitment to bottling directly at Danh Thanh rare and precious alkaline mineral source in Khanh Hoa, Vietnam.
When French geologists studied about the stratigraphic structure, they found that the mineral source here was located in a geographical area of great pressure, with many fractures of the earth’s crust. As a result, such mineral source contains many natural trace minerals with good health effects such as bicarbonate, metasilicic acid, calcium, potassium, magnesium, sodium, silicon, etc.
The findings from 1977 to 1999, implemented by Mineral Water Research Unit, University of Pharmacy, Ministry of Health show that Danh Thanh is a natural source of water with perfect natural alkaline minerals, light mineral concentration and pH = 9.0, which is suitable for daily supplement. Danh Thanh alkaline mineral source belongs to the type of international standard silicon trace mineral, with the composition equal to the world-famous mineral sources.
Natural Alkaline Mineral Water brings many health benefits
Vikoda natural alkaline mineral water is exploited from the Danh Thanh alkaline mineral source, then put directly into the extraction plant and only goes through the coarse filtration and filtration by ultraviolet light (UV). The product has a sweet taste and an ideal alkalinity of pH 9.0, and minerals which neutralize excess stomach acid, thereby bringing the body back to a natural healthy balance, actively supporting the digestive system and health.
Mr. Nguyen Nhat Hoang – General Director of Vikoda shared: “Vikoda is a rare enterprise in Vietnam that owns a factory located directly at the water source. Mineral water is extracted from the source and put directly into the extraction plant, therefore. this is a precious gift from nature, without any artificial alkaline treatment process.”
Established in 1990, Khanh Hoa Mineral Water Joint Stock Company under F.I.T Group is a Vietnamese unit that exploits Danh Thanh mineral water mine under the license of the Ministry of Natural Resources and Environment and the Ministry of Health. With precious natural mineral water source, the company has launched on the market a series of healthy beverage and beverage products, led by the brand of Vikoda natural alkaline mineral water.
In the assessment of market potential, Mr. Nguyen Van Sang – Chairman of F.I.T Group – said: “The factory only exploits more than 500 m3 every day and produces 1 million bottles of water. Such quantity is too small against the market of 100 million people. This fact motivates Vikoda to impleemnt further studies of diverse product lines to serve the market, and seek for potential cooperation opportunities, specifically in 5-6 star resorts and hotels in Vietnam and in the world”.
Vikoda Natural Alkaline Mineral Water so far has been present at restaurants, high-class hotels, large supermarket chains (Big C, Lotte, Saigon Co.op, Bach Hoa Xanh, Emart, etc), chains of convenience stores (Circle K, GS25, Family Mart, etc), water agents, grocery stores across the country and accordingly, the export market development is orientated.
Article link: https://zingnews.vn/vikoda-co-tiem-nang-lon-trong-thi-truong-nuoc-khoang-kiem-dong-chai-post1355496.html
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