OGSM Roll Out 2023: F.I.T Group transforms itself to reach futher

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On January 6, 2023, F.I.T Group successfully organized the OGSM Roll Out 2023 conference. This was the most important event in the annual series of events taking place at the Group and its member companies at the end of December 2022 and the beginning of January 2023. OGSM is a key corporate governance tool, applied by the Directorates of F.I.T Group to create breakthrough strategies and control the strategies and actions of the whole Group. At the Conference, the Group summarized the achievements and limitations in 2022 and issued the OGSM statement and 2023 action plan of the Group and its member companies.

In 2022, F.I.T Group and its member companies have achieved many successes to serve as a foundation and premise for breakthrough in 2023 and beyond.

For production and business, in the field of pharmaceuticals and medical devices, Cuu Long Pharmaceutical achieved excellent achievements for the first time when it exceeded the revenue threshold of VND 1,000 billion to create an important milestone in the 46-year development journey of the enterprise. This is our first sweet fruit after a long journey of investment and restructuring and an encouraging achievement for Cuu Long Pharmaceutical to firmlybelieve in the next investment roadmap. For the Capsule project, Cuu Long Pharmaceutical has made investment in expanding Phase 5 with an investment capital of VND 232.5 billion and a capacity of 2.8 billion capsules per year to meet the needs of customers. The project is expected to come into operationby the end of the second quarter of 2023. For the medical equipment segment, Cuu Long Pharmaceutical is investing in a medical equipment and supplies factory on an area of 10,846.6 m2 in Vinh Long with an investment of approximately USD15 million. This factoryis planned to be completed and put into operation in the third quarter of 2023.In addition, Cuu Long Pharmaceutical is also continuing to invest in the EU-GMP Pharmaceutical Factory in Long An. The project will include a research and development (R&D) and pharmaceutical product production center with a production capacity of 1.6 billion products per year. Thus, the commissioning of two new factories and investment in an EU-GMP standard factory, Cuu Long Pharmaceutical is expected to create a breakthrough in the scale of operation, thereby creating a premise for strong revenue growth from the end of 2023 onwards.

For beverage exploitation and business, Vikoda has developed modern sales channels with 80% coverage and revenue increased by 300% over the same period. In particular, the 5-star resort channel has doubled sales compared to before. In addition to market focus in the Central region, the Northern market is expanding with a growth rate of 45% compared to 2021. Vikoda is engraved in the minds of users as natural alkaline mineral water that benefits the digestion and health of users and inspires to enjoy life with outstanding health care products.

For FMCG, FIT Cosmetics has worked hard day by day to gain encouraging achievements. Company-wide growth reached 36%. Key brands such as DrClean, DrKool, and TERO all grew by over 30% compared to 2021. Although the achievementsare still modest, this is a remarkable effort of the FCO team. FIT Cosmetics is currently researching and developing many quality products aimed at consumers. In 2023, FIT Cosmetics will research and develop Tero productive product lines to bring consumers a high-end and environmentally friendly producs.

For real estate, F.I.T Group has also made headlines when it signed a partnership with Banyan Tree, a global corporation for the development and management of international hotels and resorts, to develop Cap Padaran Mui Dinh project in Ninh Thuan. Banyan Tree Group will be a professional technical, design, and operation management consultant and create a premise for Cap Padaran Mui Dinh to become Vietnam’s leading developer of a real estate and resort complex combining entertainment, and sports – golf course by 2040 and fulfill the mission of creating unique and world-class resorts aimed at attracting tourists and investors worldwide.

Mr. Nguyen Van Sang, Chairman of the Group, affirmed that 2022 is considered a year of strong transformation of F.I.T Group when the Group’s Directorates decided to change its strategy with a new mission and vision in line with the socio-economic context as well as affirming the stature of a strong Group to continue pursuing sustainable valuesand greater contribution to the community.

At the Conference, Ms. Nguyen Thi Hoai, General Director of the Group, once again declared the Mission, Vision, and Core Values of the Group and its member companies and promoted the determination and enthusiasm of employees to be ready to make efforts to help F.I.T Group accomplish all set goals.

F.I.T. Group’s New Vision, Mission, and Five Core Values

Closing 2022 with many challenges and opportunities, F.I.T Group is preparing to welcome the New Year 2023 and opens an important chapter with major changes in new vision and strategy, requiring the bravery, wisdom, and aspiration of each individual in the Directorates and all employees in each member company of the F.I.T. Group’s system. Towards 2027, a milestone marking the 20thanniversary of its establishment, F.I.T Group aims to become a multidisciplinary corporation with a capitalization of billions of dollars and hundreds of millions of dollars in revenue with outstanding products and services to contribute to serving and improving the health of the community.

Pictures at the OGSM Roll Out Conference:

Views of OGSM Roll Out conference at Hanoi, Ho Chi Minh City, Khanh Hoa, Vinh Long, Long An, and Ninh Thuan points

Ms. Nguyen Thi Hoai, General Director of F.I.T Group, on behalf of the Board of Directors declares the Group’s Mission, Vision, and Core Values, summarizes the results of each business area of the Group in 2022, and issues the OGSM statement in 2023

Mr. Nguyen Ngoc Thang, Deputy General Director of the Group in charge of Strategy and Member CompanyManagement of, speaks about the plans of the Group and its member companies

Mr. Nguyen Nhat Hoang, General Director of Khanh Hoa Mineral Water Joint Stock Company (Vikoda), reports on business activities in 2022 and OGSM 2023

Mr. Nguyen Ngoc Hao, General Director of Cap Padaran Mui Dinh Joint Stock Company, reports on business activities in 2022 and OGSM 2023

Mr. Ngo Hoang An, General Director of FIT Cosmetics Joint Stock Company, reports on business activities in 2022 and OGSM 2023

Mr. Luong Trong Hai, General Director of Cuu Long Pharmaceutical Joint Stock Company, reports on business activities in 2022 and OGSM 2023

Representatives of the Group’s Directorates and heads of member companies express their determination to complete the 2023 goals

Representatives of the Directorates and employees of F.I.T Group commit to completing the 2023 plan

Focal point


300 thùng nước khoáng kiềm thiên nhiên Vikoda đã được gửi tới Lễ phát động Tháng hoạt động thể dục thể thao cho mọi người và Ngày chạy Olympic vì sức khỏe toàn dân 2023 – Giải vô địch Việt dã 2023, tiếp sức cho hơn 6000 người tham gia giải chạy.

Vikoda mở rộng mạng lưới phân phối trên phạm vi toàn quốc

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Từ 25 – 27/3/2023, tại Bali, Indonesia, Công ty CP Nước khoáng Khánh Hòa (Vikoda) tổ chức Hội nghị khách hàng với sự tham gia của Ban Lãnh đạo, đại diện các nhà phân phối và đại lý của Công ty trên toàn quốc. Dự kiến, sau Hội nghị khách hàng tại Bali, Vikoda sẽ phát triển hơn 30 Nhà phân phối/Đại lý chiến lược, chiếm trọng số 35% trên tổng doanh thu kế hoạch của Vikoda năm 2023.

Tập đoàn F.I.T công bố bộ nhận diện thương hiệu mới

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(ĐTCK) Công ty CP Tập đoàn F.I.T (Mã chứng khoán: FIT) vừa chính thức công bố logo và bộ nhận diện thương hiệu mới sau 16 năm hình thành và phát triển.