Vikoda Natural Mineral Water is one of the flagship brands which have made FIT Beverage’s reputation. It has been well known for its mineral substances and bottled at the hot mineral springs source originating at a depth of 220m where the temperature at the tap reaches 72°C, very good for health. Vikoda natural mineral water has been voted by the consumers as a high quality Vietnamese goods for 22 consecutive years, been awarded with many other important awards and highly appreciated by the International Organization – QMS, been issued the certificate of ISO 9001 for quality management system and HACCP food hygiene and safety system.
From October 2018, FIT Beverage has given Vikoda a brand new design which is cooler, more youthful and modern, more eye-catching. At the same time, Vikoda also repositions its brand by the message “Wonderful mineral water” to confirm the quality and benefits of 100% mineral water purified by essence from nature, a priceless gift that nature awards to man. With syncronized new brand identity, Vikoda’s bottled water products target to serve people in all ages, and are especially suitable for those who have to work for a long hectic day, beneficial for the body to overcome all challenges throughout the day. In line with the modern pace, Vikoda is expected to increase its strong coverage in major cities across the country with nearly 20,000 sales points and contribute to FIT Beverage sales in the last months of the year.
In 2018, FIT Beverage has achieved new milestones in its brand development strategy when changing the packaging of its products in line with consumer trends. And the change of packaging design and new message for Vikoda – the flagship brand of FIT Beverage will be one of the breakthroughs, helping FIT Beverage increasingly affirm the name in the consumers’ heart nationwide, to realize the goal of raising the Vietnamese brand name, protecting the health and increasing the value of benefits for consumers.
As one of the key industries in FIT parent’s investment strategy, received the strategic planning as well as direction from the Group’s Board of Directors, FIT Beverage is increasingly making the differences with the remarkable development, catching up with the trend of consumers, help FIT Beverage complete the mission to improve the health of the Vietnamese. Being focused in the investment strategy of FIT parent company, in the coming time, the Board of Directors and all employees of FIT Beverage will strive to make FIT Beverage become one of the leading enterprises in the beverage market in Vietnam and to be competitive with major brands in the world.
Tối 20/08/2023, nhãn hàng Nước khoáng kiềm thiên nhiên Vikoda của Công ty CP Nước khoáng Khánh Hòa đã đồng hành cùng Hội Bảo trợ người khuyết tật, bệnh nhân nghèo và quyền trẻ em tỉnh Khánh Hòa và Hiệp hội Ẩm thực tỉnh tổ chức chương trình đêm nhạc “Trái tim nhân ái” để gây quỹ, hỗ trợ cho những người có hoàn cảnh đặc biệt.
Chia sẻ cùng niềm vui trúng vàng liên tiếp của khách hàng, nhãn hàng Nước khoáng kiềm thiên nhiên Vikoda quyết định kéo dài chương trình Mừng sinh nhật 33 – Mua Vikoda - Trúng thưởng bao la đến hết ngày 31/10/2023 trên toàn quốc.
03 khách hàng đến từ Đăk Lăk, Lâm Đồng, Khánh Hòa đã trở thành chủ nhân may mắn trúng giải Nhất – 01 chỉ vàng SJC 999.9 tiếp theo của chương trình “Mua Vikoda – Trúng thưởng bao la”. Cách đây 2 tuần, nhãn hàng Nước khoáng kiềm thiên nhiên Vikoda đã trao 02 chỉ vàng cho 02 khách hàng trúng giải tại TP.HCM và Khánh Hòa.