F.I.T Group confidently breaks through the drinking water market with the Danh Thanh – Vikoda “diamond” mine

Press news
(Securities Investment News) Khanh Hoa Mineral Water Joint Stock Company (Vikoda) – a subsidiary of F.I.T Group Joint Stock Company (F.I.T Group) currently owns an exclusive “diamond” mineral water mine in Vietnam, which creates a distinctive brand helping the Group and Vikoda break through the drinking water field in the market.

Tập đoàn F.I.T đang đầu tư mạnh vào sản phẩm nước khoáng đóng chai thương hiệu Vikoda.

According to Nielsen IQ’s Beverage Market Trends Report, the Covid-19 pandemic and post-pandemic are the times when the economy recovers, thereby creating a rapid recovery in consumer demand, especially for essential consumer goods

Particularly, the bottled drinking water industry, including mineral water/spring water, starts to grow again in 2022.

Economists also believe that the industry’s revenue growth will continue to strongly develop in the coming time.

A very outstanding trend mentioned by Nielsen is that during the and after the pandemic, consumers are willing to spend more on good quality and healthy products, therefore, this is an opportunity for businesses to affirm quality, product origin and ensure its position in the consumer’s heart.

Owning the Danh Thanh “diamond” mineral water mine, Khanh Hoa- Vikoda Mineral Water Joint Stock Company currently holds a great potential, with the main brand of Vikoda alkaline mineral water to develop bottled mineral water products, make a great difference in the market.

Mr. Nguyen Van Sang, Chairman of the Board of Directors of F.I.T Group said: “For consumer products directly related to health, difference is one of the factors creating the success of the enterprises. And at F.I.T Group, we confidently affirm that Vikoda natural alkaline mineral water is a differentiated product creating a new health care trend for Vietnamese families.”

Established in 1990, Khanh Hoa Mineral Water Joint Stock Company under F.I.T Group is a Vietnamese unit that exploits Danh Thanh mineral water mine under the license of the Ministry of Natural Resources and Environment and the Ministry of Health. Especially, Danh Thanh alkaline mineral water source has recently attracted great attention of foreign media and is considered an invaluable gift of nature bestowed on Khanh Hoa, Vietnam

The Washington Daily News highly appreciates the distinctive advantage of Vikoda natural alkaline mineral water because of its perfect natural alkaline mineral property, light mineral content and pH = 9.0, which is extremely rare in Vietnam

In addition, Danh Thanh alkaline mineral water mine brings very hot and stable silicon microminerals, which are equal to world famous mineral sources such as Evian (the French Alps), Kuldur (Russia), Pavel Bania (Bulgari), Bath (UK), etc and suitable for daily health supplement.

Mr. Sang also said that currently, many enterprises that produce and trade drinking water are trying to bring alkalinity and alkalinity in water with different technologies, but having no natural mineral water mines which reach the perfect natural alkaline threshold like Vikoda

With this advantage, F.I.T. Group shall build a large community of Vikoda consumers who not only drink water in the usual way, but enjoy the most quintessential values from nature in the future. Whenever they pick up a bottle of water to drink, they always remember and feel grateful to the nature for bestowing on human such extremely rare and valuable mineral water source.

Currently, F.I.T Group is heavily investing in Vikoda branded bottled mineral water products with a focus on promoting marketing programs, multi-channel communication to consumers to recognize Vikoda products and the benefits of natural alkaline mineral water

Vikoda establish a goal of reaching the consumption output of 100,000 bottles of Vikoda natural mineral water per day by 2023

This is the premise for Vikoda to conquer the strategic goal of tenfold growth up to 1 million bottles/day by 2030 through nationwide distribution systems. In order to fulfil these goals, Vikoda will continue to invest in completing Germany and Italy’s modern production lines to achieve a capacity of 180 million liters of products per year.

Thanks to a long history and great investment from F.I.T Group, Khanh Hoa Mineral Water Joint Stock Company – Vikoda is gradually realizing the goal of elevating Vietnamese brands, protecting health and increasing benefits for consumers.

Focal point

Vikoda – 34 năm kỷ niệm Hành trình Ngọc trong đá

Press news

Ngày 19/01/2024, kỷ niệm cột mốc 34 năm gắn bó với người tiêu dùng Việt, Công ty Cổ phần Nước khoáng Khánh Hòa đã tổ chức Lễ kỷ niệm thành lập, xác lập dấu ấn 34 năm gìn giữ giá trị nguyên bản từ thiên nhiên, mang đến cho cộng đồng các giải pháp chăm sóc sức khỏe vượt trội.

Vikoda góp phần quảng bá du lịch, ẩm thực tỉnh Ninh Thuận

Từ ngày 26/12/2023 đến ngày 31/12/2023, thương hiệu nước khoáng kiềm thiên nhiên Vikoda của Công ty CP Nước khoáng Khánh Hòa đã đồng hành cùng UBND tỉnh Ninh Thuận tổ chức thành công Lễ hội Ẩm thực Ninh Thuận – Chào đón năm mới 2024. Sự góp sức của thương hiệu nước khoáng kiềm thiên nhiên Vikoda đã góp phần tạo sức lan tỏa mạnh mẽ để quảng bá du lịch, ẩm thực Ninh Thuận, xây dựng thương hiệu ẩm thực Ninh Thuận độc đáo, giàu bản sắc văn hóa.

Nguồn khoáng kiềm thiên nhiên Đảnh Thạnh và hành trình 34 năm mang đến giải pháp chăm sóc sức khỏe vượt trội

Nguồn nước khoáng kiềm thiên nhiên Đảnh Thạnh nổi danh bởi chất lượng nước hàng đầu, vị thanh ngọt tự nhiên và công dụng hiếm có đối với sức khỏe. Được khai thác chính thức bởi Công ty Cổ phần Nước khoáng Khánh Hòa, trải qua 34 năm lịch sử phát triển, nguồn khoáng Đảnh Thạnh thực sự cho thấy: Đây là một món quà vô giá mà thiên nhiên ban tặng cho con người.

MEMBERS