Danh Thanh - Vikoda new identity, new stature

Press news
On December 17, in Hanoi, Khanh Hoa Mineral Water Joint Stock Company (Vikoda) - a member of F.I.T Group held a ceremony to announce the brand identity of Danh Thanh - Vikoda alkaline natural mineral water. At the announcement ceremony, the Vikoda leadership representative said that the brand […]

On December 17, in Hanoi, Khanh Hoa Mineral Water Joint Stock Company (Vikoda) - a member of F.I.T Group held a ceremony to announce the brand identity of Danh Thanh - Vikoda alkaline natural mineral water.

At the announcement ceremony, a representative of Vikoda leadership said that Danh Thanh - Vikoda natural mineral water brand was born according to three advantages, which are: Difference of water source, truth about water source and truth about water source. client.

Mr. Nguyen Van Sang - Chairman of the Board of Directors of FIT Group and Mr. Nguyen Nhat Hoang - General Director of Khanh Hoa Mineral Water Joint Stock Company (Vikoda) unveiled the new brand identity model

Danh Thanh – Vikoda natural mineral water has a pH of 9.0, 100% natural perfect alkalinity without artificial alkali treatment, is a priceless gift, the mineral water mine we currently owned is considered as a Diamond mine!

Not only that, the water source is permeated through many geological layers and accumulated over hundreds of years to form underground mineral flows deep underground. Currently, the natural mineral water reserve of Danh Thanh mineral mine that Vikoda owns is a water source with limited reserves, equal to only a few rains per season of the year, so it can be considered a valuable product of Vietnam.

“Danh Thanh mineral source has the characteristics of nature, which is considered the quintessence of Vietnam's heaven and earth. In addition, experiencing the storm of consumerism, overwhelmed with flashy but unnecessary things, Vikoda has realized that, returning to nature and using what is close to nature like local produce is what we're really looking for.

From the above 3 reasons, Vikoda has changed the logo design and appearance in the direction of "always proud because every product the company brings to consumers carries in itself the mineral water Danh Thanh, where the rarity of Water deserves to be likened to a pearl in a rock," said Vikoda's representative.

New design of Vikoda natural mineral water bottle

Explaining more about the brand logo, Vikoda's representative said, the new logo is designed from the image of 3 powerful fountains erupting from the mother earth, flowing around to create a closed circle, to bring gives the composition a sense of solidity, perfection, and solidity.

Resonating with that is the innovation in the design of the word phrase "Danh Thanh", with strong and delicate lines, helping to enhance the modernity of the overall design of the logo, while at the same time conveying the commitment. for the outstanding but sustainable development of a Vietnamese business to all consumers.

With the Vikoda brand, it has been repositioned with a style of subtly integrating into the development flow of the times but still inheriting the quintessence of the old brand. The overall layout of the word phrase 'VIKODA' is solid, well-organized, with thick, vertical lines, giving a strong and solid feeling.

Màu sắc logo cũng được lựa chọn lại tạo cảm giác nhẹ nhàng, thanh khiết và trẻ trung, phù hợp với hình ảnh mới của thương hiệu.

In addition, based on the design concept that combines "Balanced Stone Art" and "Original Alkaline Spectrum", the new look of Vikoda natural mineral water product is commented as personality, youthful and dynamic. and more modern.

Changing the packaging design and new message for Vikoda - Vikoda's main brand will be one of the great breakthroughs, helping Vikoda increasingly assert its name in the minds of consumers nationwide. aims to enhance the Vietnamese brand, protect health and increase the value of benefits for consumers.

At the ceremony, expert Nguyen Thi Van Hong - Head of Gastroenterology Department of Bach Mai Hospital also answered questions about the effects of natural alkaline mineral water on health.

In addition, with the message "Original as jade in stone", Vikoda commits that each bottle of natural mineral water Vikoda brings to consumers is an original priceless gift from nature to humans.

Over 30 years of establishment and development, Vikoda has a long history and a brand name that owns many competitive advantages from its own resources of Danh Thanh mineral source.

With the attention and focus on investment from the "parent" company, F.I.T Group, Vikoda has made great progress and is on the way to becoming a premium mineral water company and one of the top 10 water companies in Vietnam. Male.

Changing the new identity, Vikoda aims to bring precious natural mineral water to consumers throughout Vietnam and the world. This is national pride - promoting to international friends about the rare natural mineral water source, the diversity of the country's resources as well as showing the strong development of the Vietnamese brand.

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