Khanh Hoa Mineral Water Joint Stock Company – Vikoda repositioning the brand

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During the process of formation and development from year one, Vikoda has always been proud that every product the company deliver to consumers carries the foundation of Danh Thanh mineral water – a source of mineral water that is likened to a “jewel in the rock”.

The essence of “Pearl in stone”

Located deep at the foot of Hon Chuong mountain (Dien Tan commune, Dien Khanh district, Khanh Hoa province) in the Truong Son range, distilled essence from nature, Danh Thanh mineral water source is an invaluable gift of nature bestowed on people.

At this place, every drop of Danh Thanh natural mineral water is born from the heaven pearls of Mother Nature on the top of Truong Son mountain, honed through many layers of Danh Thanh mineral rock, distilling the most quintessential with its rare perfect alkalinity of nature, as a crystal crystallized among many rocks.

Without filtering out what is inherent, without changing the wonderful nature, the natural mineral water exploited at Danh Thanh mineral source has always kept its original and rare origin as Pearls in stone

From nature to brand positioning

During the development up to now, Khanh Hoa Mineral Water Joint Stock Company (Vikoda) is appreciative of the fact that every product carries the foundation of Danh Thanh mineral water.

Pearl in stone” This is not only the quintessential nature of Danh Thanh natural mineral water, but also a prerequisite philosophy every time Vikoda explores the heavenly pearls of Vietnam's nature to bring consumers products with good quality. best given by nature. "Pearl in stone" It can also be understood as every Vietnamese person in general, no matter where he was born, he still has the desire to reach out to the world.

Stemming from these reasons, Vikoda decided to reposition the brand with the aim of elevating the brand right with the position of a rare mineral water source in the minds of consumers. At the same time, with the message also the company's slogan was changed to "Pearl in stone" expressing Vikoda's aspiration, always striving to bring the most precious things of nature to all Vietnamese and international consumers.

New identity logo of Khanh Hoa Mineral Water JSC (Vikoda)

The new identity logo of Khanh Hoa Mineral Water Joint Stock Company will be changed from 10/2021. The new logo is designed from the image of 03 water sources flowing from the mother earth, merging into a powerful stream, flowing around to create a closed circle, in order to give the layout a sense of certainty. perfect and solid. Resonating in it is the innovation in the design of the letter phrase “Đảnh Thạnh”, with strong and delicate lines, helps to enhance the modernity of the overall design of the logo, while at the same time conveying the commitment for the outstanding but sustainable development of a Vietnamese business to everyone. consumption.

With the rarest features from nature, Danh Thanh water source as well as the pure Vietnamese brand of Khanh Hoa Mineral Water Joint Stock Company is expected to be a brand of drinking water that leaves a deep impression on customers' minds.


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