“Vikoda Challenge – Lets Play” is media communication campaign of Vikida for all of F.I.T Group’s staffs in August. The source of inspiration was from Bottle Cap Challenge which has been currently famous around the world with Hollywood celebrates’ participation such as Jason Staham, Donnie Yen and other sport stars such as Ibrahimovic, Paul Pogba…

Contest poster

Vikoda Challenge – Play now lasts from August 1 to August 25. After 5 days of launching Vikoda Challenge, all staffs of member companies of FIT Group actively respond. The videos of participants are highly evaluated for creativity and attractiveness. There were thousands of views on facebook and attract hundreds of interest turn from the online community. The number of videos sent to the competition has been increasing every hour.

Vikoda challenge received the response of all FIT Group employees

If you are a member of FIT Group and member companies, you will have the opportunity to receive prizes with a total prize valued up to VND 6 millions. Just take the action video of yourself or your relatives to launch Vikoda bottle cap with clearly showing Vikoda’s logo and putting your video on personal facebook page with hastag #thuthachVikoda #ToilaFIT and challenge to 3 colleagues. #thuthachVikoda #ToilaFIT kèm theo lời thách đấu đến 3 người bạn đồng nghiệp.

Recently, Vikoda has tried to bring to its customers new product experience with strategic investment of FIT Group. From changing the identity of more modern bottle labels to consumers’ tastes and combining modern and positive living trends around the world in Vikoda’s marketing communication campaigns, they have received good feedback from customers and community. This was also a reason why Vikoda’s revenue in the first 6 months of 2019 reached a new record since becoming a member of F.I.T Group.

[Contest rules] 
VIKODA CHALLENGE – LETS PLAY

💰Total prize value: VND 6 millions